Using Values as a Guide
You might be wondering where the name of my company comes from. In 2019, I came up with the business name Align Design Lead because it reflects how I think and work. I first align with goals and the problem I’ve been asked to solve, listen to what’s happening (so much value here), design a plan, and execute and lead. It was a simple yet meaningful approach to how I wanted to guide both myself and my clients.
But I needed more guidance as I started thinking more about my work. The part I didn’t anticipate was how crucial it would be to get clear about my values. I had worked for companies with strong values that served as our guide, but doing it for myself was very personal (and challenging). These values serve as a compass, helping me make decisions based on what is truly important to me and my business.
Thankfully, my business coach helped me define (and refine) my values. I started with about 60 values, and with their guidance, I whittled them down to just five. It wasn’t an easy process—it took time and reflection, and the editing sometimes made my skin crawl. But in the end, it was incredibly valuable. It forced me to understand what matters and what I want to stand for personally and professionally.
Clarifying my values was one of my most valuable exercises since starting ADL. These values guide every decision, every interaction, and every piece of programming we create. It's been fun sharing the values with my friends, mentors, and supporters as I build ADL. I love the way that people resonate with them! It’s just what they’re meant to do; guide and inspire! I encourage you to take the time to define your values, as they can be a powerful tool for aligning your goals and actions—both personally and professionally.
Here are the values that guide Align Design Lead:
Authenticity
Authenticity is the cornerstone on which we build trust and foster genuine connections. More than a principle, it is a daily practice. We commit to being transparent and true to our core values, ensuring that every interaction and experience resonates with the real needs of our community.
Intuition
We create environments that quiet external distractions and allow our inner wisdom to flourish. By trusting our intuition, we spark transformative shifts that align with our core values and drive sustainable growth and holistic well-being.
Beauty
Beauty is more than aesthetics; it is a catalyst for transformation. Thoughtfully designed experiences uplift mood, ignite creativity and set the stage for growth and renewal.
Curiosity
Curiosity fuels our journey of discovery and innovation. We foster deeper understanding and create meaningful connections by asking insightful questions, exploring new ideas, and challenging the status quo.
Strength
Strength is defined by resilience and flexibility rather than rigidity. We pursue our goals with determination, embrace vulnerability as a path to growth, and learn from every experience to make a lasting impact.
